{"id":339253,"date":"2022-07-14T10:34:30","date_gmt":"2022-07-14T10:34:30","guid":{"rendered":"https:\/\/centralsun.com\/datenschutzrichtlinie\/"},"modified":"2026-10-03T20:30:54","modified_gmt":"2026-10-03T20:30:54","slug":"datenschutzrichtlinie","status":"publish","type":"page","link":"https:\/\/centralsun.com\/de\/datenschutzrichtlinie\/","title":{"rendered":"Datenschutzrichtlinie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"339253\" class=\"elementor elementor-339253 elementor-227731\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-5e5d6b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e5d6b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa869fc\" data-id=\"fa869fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d226fa2 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"d226fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 data-start=\"246\" data-end=\"271\">\ud83d\udd12 DATENSCHUTZERKL\u00c4RUNG<\/h1><p data-start=\"299\" data-end=\"463\">Centralsun O\u00dc (Registernummer 14887461, P\u00e4rnu mnt 102, 11312 Tallinn, Estland) ist Verantwortlicher f\u00fcr die Verarbeitung personenbezogener Daten \u00fcber diese Website.<\/p><p data-start=\"465\" data-end=\"707\">Wir verpflichten uns, die Privatsph\u00e4re unserer Kunden und Website-Besucher zu sch\u00fctzen und personenbezogene Daten gem\u00e4\u00df der Datenschutz-Grundverordnung (DSGVO) sowie den geltenden estnischen und europ\u00e4ischen Rechtsvorschriften zu verarbeiten.<\/p><hr data-start=\"709\" data-end=\"712\" \/><h2 data-start=\"714\" data-end=\"752\">1. Erhebung personenbezogener Daten<\/h2><p data-start=\"754\" data-end=\"809\">Wir erheben personenbezogene Daten in folgenden F\u00e4llen:<\/p><ul data-start=\"811\" data-end=\"1034\"><li data-start=\"811\" data-end=\"871\"><p data-start=\"813\" data-end=\"871\">Wenn Sie eine Bestellung in unserem Online-Shop aufgeben<\/p><\/li><li data-start=\"872\" data-end=\"910\"><p data-start=\"874\" data-end=\"910\">Wenn Sie ein Kundenkonto erstellen<\/p><\/li><li data-start=\"911\" data-end=\"940\"><p data-start=\"913\" data-end=\"940\">Wenn Sie uns kontaktieren<\/p><\/li><li data-start=\"941\" data-end=\"983\"><p data-start=\"943\" data-end=\"983\">Wenn Sie unseren Newsletter abonnieren<\/p><\/li><li data-start=\"984\" data-end=\"1034\"><p data-start=\"986\" data-end=\"1034\">Durch die Nutzung unserer Website \u00fcber Cookies<\/p><\/li><\/ul><p data-start=\"1036\" data-end=\"1074\">Zu den erhobenen Daten k\u00f6nnen geh\u00f6ren:<\/p><ul data-start=\"1076\" data-end=\"1227\"><li data-start=\"1076\" data-end=\"1097\"><p data-start=\"1078\" data-end=\"1097\">Vor- und Nachname<\/p><\/li><li data-start=\"1098\" data-end=\"1116\"><p data-start=\"1100\" data-end=\"1116\">E-Mail-Adresse<\/p><\/li><li data-start=\"1117\" data-end=\"1134\"><p data-start=\"1119\" data-end=\"1134\">Telefonnummer<\/p><\/li><li data-start=\"1135\" data-end=\"1152\"><p data-start=\"1137\" data-end=\"1152\">Lieferadresse<\/p><\/li><li data-start=\"1153\" data-end=\"1173\"><p data-start=\"1155\" data-end=\"1173\">Rechnungsadresse<\/p><\/li><li data-start=\"1174\" data-end=\"1188\"><p data-start=\"1176\" data-end=\"1188\">IP-Adresse<\/p><\/li><li data-start=\"1189\" data-end=\"1227\"><p data-start=\"1191\" data-end=\"1227\">Bestell- und Zahlungsinformationen<\/p><\/li><\/ul><hr data-start=\"1229\" data-end=\"1232\" \/><h2 data-start=\"1234\" data-end=\"1274\">2. Verwendung personenbezogener Daten<\/h2><p data-start=\"1276\" data-end=\"1339\">Personenbezogene Daten werden zu folgenden Zwecken verarbeitet:<\/p><ul data-start=\"1341\" data-end=\"1538\"><li data-start=\"1341\" data-end=\"1386\"><p data-start=\"1343\" data-end=\"1386\">Abwicklung und Lieferung von Bestellungen<\/p><\/li><li data-start=\"1387\" data-end=\"1409\"><p data-start=\"1389\" data-end=\"1409\">Zahlungsabwicklung<\/p><\/li><li data-start=\"1410\" data-end=\"1427\"><p data-start=\"1412\" data-end=\"1427\">Kundenservice<\/p><\/li><li data-start=\"1428\" data-end=\"1470\"><p data-start=\"1430\" data-end=\"1470\">Erf\u00fcllung gesetzlicher Verpflichtungen<\/p><\/li><li data-start=\"1471\" data-end=\"1538\"><p data-start=\"1473\" data-end=\"1538\">Versand von Marketinginformationen (nur mit Ihrer Einwilligung)<\/p><\/li><\/ul><hr data-start=\"1540\" data-end=\"1543\" \/><h2 data-start=\"1545\" data-end=\"1592\">3. Zahlungsdienstleister und Datenweitergabe<\/h2><p data-start=\"1594\" data-end=\"1668\">Zur Zahlungsabwicklung nutzen wir externe Zahlungsdienstleister, darunter:<\/p><ul data-start=\"1670\" data-end=\"1748\"><li data-start=\"1670\" data-end=\"1684\"><p data-start=\"1672\" data-end=\"1684\"><strong data-start=\"1672\" data-end=\"1682\">Stripe<\/strong><\/p><\/li><li data-start=\"1685\" data-end=\"1699\"><p data-start=\"1687\" data-end=\"1699\"><strong data-start=\"1687\" data-end=\"1697\">PayPal<\/strong><\/p><\/li><li data-start=\"1700\" data-end=\"1714\"><p data-start=\"1702\" data-end=\"1714\"><strong data-start=\"1702\" data-end=\"1712\">Klarna<\/strong><\/p><\/li><li data-start=\"1715\" data-end=\"1748\"><p data-start=\"1717\" data-end=\"1748\"><strong data-start=\"1717\" data-end=\"1729\">Montonio<\/strong> (falls zutreffend)<\/p><\/li><\/ul><p data-start=\"1750\" data-end=\"1959\">Im Rahmen der Zahlungsabwicklung werden die erforderlichen personenbezogenen Daten an den jeweiligen Zahlungsdienstleister \u00fcbermittelt. Die Verarbeitung erfolgt \u00fcber eine sichere und verschl\u00fcsselte Verbindung.<\/p><hr data-start=\"1961\" data-end=\"1964\" \/><h2>4. Cookies, Analysen und Werbemessung<\/h2><p>Wir verwenden unbedingt erforderliche Cookies, um die Website zu betreiben. Analysen und Werbemessung werden nur entsprechend den Entscheidungen eingesetzt, die Sie in den Cookie-Einstellungen treffen. Sie k\u00f6nnen Ihre Einwilligung jederzeit \u00fcber das Steuerelement f\u00fcr die Cookie-Einstellungen auf dieser Website \u00e4ndern oder widerrufen. Der Widerruf gilt f\u00fcr die k\u00fcnftige Verarbeitung und ber\u00fchrt nicht die vor dem Widerruf erfolgte Verarbeitung.<\/p><h3>Google Analytics 4<\/h3><p>Bei erteilter Einwilligung in Analysen verwenden wir Google Analytics 4, bereitgestellt von Google Ireland Limited, um den Website-Traffic, Interaktionen und die E-Commerce-Leistung nachzuvollziehen. Google kann Online- und Ger\u00e4tekennungen, Browser- und Ger\u00e4teinformationen, Seiten- und Verweis-URLs, Zeitstempel, einen ungef\u00e4hren, aus der IP-Adresse abgeleiteten Standort sowie Analyse- oder E-Commerce-Ereignisse erhalten. Ereignisse zu best\u00e4tigten K\u00e4ufen k\u00f6nnen ebenfalls sicher von unserem Server gesendet werden, um die Zuverl\u00e4ssigkeit der Messung zu verbessern. Die Aufbewahrungsdauer f\u00fcr GA4-Ereignisdaten ist auf 14 Monate eingestellt. Wenn Google Consent Mode verwendet wird, k\u00f6nnen in begrenztem Umfang technische Signale ohne Cookies gesendet werden, w\u00e4hrend die Einwilligung f\u00fcr Analysen oder Werbung verweigert ist; Analyse-Cookies und die vollst\u00e4ndige Messung bleiben deaktiviert, bis die entsprechende Einwilligung erteilt wird.<\/p><h3>Meta-Werbemessung<\/h3><p>Bei erteilter Einwilligung in Werbung verwenden wir das Meta Pixel und die Meta Conversions API, bereitgestellt von Meta Platforms Ireland Limited, um die Werbeleistung zu messen und Website-Aktionen wie Produktansichten, Warenkorbaktivit\u00e4ten, Checkout-Vorg\u00e4nge und K\u00e4ufe der Werbung zuzuordnen. Je nach Ereignis kann Meta Seiten- und Ereignisinformationen, Produkt- oder Bestelldetails, Wert und W\u00e4hrung, Meta-Klick- oder Browserkennungen (<code>_fbc<\/code> und <code>_fbp<\/code>), einen Browser-User-Agent und eine gemeinsame Ereignis-ID erhalten, die verwendet wird, um eine doppelte Z\u00e4hlung von Browser- und Serverereignissen zu verhindern. Unsere Integration \u00fcbermittelt weder Namen noch E-Mail-Adressen oder Telefonnummern an Meta; zudem ist die \u00dcbermittlung der IP-Adresse des Besuchers \u00fcber die Serverintegration deaktiviert.<\/p><h3>OpenAI Ads-Conversion-Messung<\/h3><p>Bei erteilter Einwilligung in Werbung verwenden wir die OpenAI Ads Conversions API, um zu messen, ob nach einer Interaktion mit einer Anzeige in ChatGPT ein best\u00e4tigter Kauf erfolgt, und um die Kampagnenleistung zu bewerten. Diese Integration erfolgt ausschlie\u00dflich serverseitig; wir laden das OpenAI Ads browser Pixel nicht. Je nach Ereignis kann OpenAI den Ereignistyp, den Zeitpunkt und eine eindeutige Ereignis-ID, eine bereinigte Quell-URL der Bestellbest\u00e4tigung, Kaufwert und W\u00e4hrung sowie die urspr\u00fcngliche OpenAI-Klickreferenz (<code>oppref<\/code>) erhalten, sofern diese verf\u00fcgbar ist. Unsere Integration \u00fcbermittelt weder Namen, E-Mail-Adressen, Telefonnummern, IP-Adressen noch Browser-User-Agents an OpenAI.<\/p><p>Mit der Einwilligung verkn\u00fcpfte Werbekennungen, die von unserer Messbr\u00fccke gespeichert werden, werden gel\u00f6scht, sobald die \u00dcbermittlung einen endg\u00fcltigen Status erreicht hat, in jedem Fall jedoch sp\u00e4testens acht Tage nach der zugeh\u00f6rigen bezahlten Bestellung oder Erfassung der Einwilligung. Google, Meta und OpenAI k\u00f6nnen Daten durch verbundene Unternehmen und Dienstleister au\u00dferhalb des Europ\u00e4ischen Wirtschaftsraums unter Anwendung der einschl\u00e4gigen Garantien verarbeiten. Weitere Einzelheiten zu einzelnen Cookies, Anbietern, Zwecken und Laufzeiten sind \u00fcber die Cookie-Einstellungen verf\u00fcgbar.<\/p><hr \/><h2 data-start=\"2387\" data-end=\"2406\">5. Speicherdauer<\/h2><p data-start=\"2408\" data-end=\"2490\">Personenbezogene Daten werden nur so lange gespeichert, wie dies erforderlich ist:<\/p><ul data-start=\"2492\" data-end=\"2623\"><li data-start=\"2492\" data-end=\"2527\"><p data-start=\"2494\" data-end=\"2527\">Zur Abwicklung von Bestellungen<\/p><\/li><li data-start=\"2528\" data-end=\"2585\"><p data-start=\"2530\" data-end=\"2585\">Zur Erf\u00fcllung gesetzlicher und steuerlicher Pflichten<\/p><\/li><li data-start=\"2586\" data-end=\"2623\"><p data-start=\"2588\" data-end=\"2623\">Zur Kl\u00e4rung m\u00f6glicher Streitf\u00e4lle<\/p><\/li><\/ul><hr data-start=\"2625\" data-end=\"2628\" \/><h2 data-start=\"2630\" data-end=\"2647\">6. Ihre Rechte<\/h2><p data-start=\"2649\" data-end=\"2681\">Gem\u00e4\u00df DSGVO haben Sie das Recht:<\/p><ul data-start=\"2683\" data-end=\"2982\"><li data-start=\"2683\" data-end=\"2737\"><p data-start=\"2685\" data-end=\"2737\">Auskunft \u00fcber Ihre gespeicherten Daten zu erhalten<\/p><\/li><li data-start=\"2738\" data-end=\"2789\"><p data-start=\"2740\" data-end=\"2789\">Die Berichtigung unrichtiger Daten zu verlangen<\/p><\/li><li data-start=\"2790\" data-end=\"2832\"><p data-start=\"2792\" data-end=\"2832\">Die L\u00f6schung Ihrer Daten zu beantragen<\/p><\/li><li data-start=\"2833\" data-end=\"2884\"><p data-start=\"2835\" data-end=\"2884\">Die Einschr\u00e4nkung der Verarbeitung zu verlangen<\/p><\/li><li data-start=\"2885\" data-end=\"2922\"><p data-start=\"2887\" data-end=\"2922\">Der Verarbeitung zu widersprechen<\/p><\/li><li data-start=\"2923\" data-end=\"2982\"><p data-start=\"2925\" data-end=\"2982\">Eine Beschwerde bei einer Aufsichtsbeh\u00f6rde einzureichen<\/p><\/li><\/ul><hr data-start=\"2984\" data-end=\"2987\" \/><h2 data-start=\"2989\" data-end=\"3010\">7. Datensicherheit<\/h2><p data-start=\"3012\" data-end=\"3181\">Wir setzen angemessene technische und organisatorische Ma\u00dfnahmen ein, um personenbezogene Daten vor unbefugtem Zugriff, Verlust, Missbrauch oder Ver\u00e4nderung zu sch\u00fctzen.<\/p><hr data-start=\"3183\" data-end=\"3186\" \/><h2 data-start=\"3188\" data-end=\"3232\">8. \u00c4nderungen dieser Datenschutzerkl\u00e4rung<\/h2><p data-start=\"3234\" data-end=\"3391\">Wir behalten uns das Recht vor, diese Datenschutzerkl\u00e4rung bei Bedarf zu aktualisieren. Die jeweils aktuelle Version wird auf unserer Website ver\u00f6ffentlicht.<\/p><hr data-start=\"3393\" data-end=\"3396\" \/><h2 data-start=\"3398\" data-end=\"3411\">9. Kontakt<\/h2><p data-start=\"3413\" data-end=\"3498\">Bei Fragen zur Verarbeitung personenbezogener Daten kontaktieren Sie uns bitte unter:<\/p><p data-start=\"3500\" data-end=\"3522\">\ud83d\udce7 <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"3503\" data-end=\"3522\">info@centralsun.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud83d\udd12 DATENSCHUTZERKL\u00c4RUNG Centralsun O\u00dc (Registernummer 14887461, P\u00e4rnu mnt 102, 11312 Tallinn, Estland) ist Verantwortlicher f\u00fcr die Verarbeitung personenbezogener Daten \u00fcber<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-339253","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized 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